A season of coaching for your IRONMAN Lake Placid journey — July 25, 2027
Whether you are looking to shave time off your last IRONMAN Lake Placid, set a new PR in the IRONMAN distance or cross your first IRONMAN finish line healthy, we are your guys! Coached by two guys who've actually finished IMLP: Mike (2025, 11:19:20) and Dr. Tony Tanzi (2012, 10:47:30, 2013 PR @ IRONMAN Arizona, 9:49:44). Whether you are chasing a PR or taking on your first IRONMAN — we've been where you're headed. We are not coaching this race from a spreadsheet — we've swam that lake, climbed “The Bear,” and run that out-and-back. Empire is the only local endurance coaching option backed by a licensed Doctor of Physical Therapy and coaches who have not only certifications, but real results. Injury is the #1 reason endurance athletes fall off their training — our PT-integrated coaching model directly solves that. The program runs Monday, November 2, 2026 through August 31, 2027 (10 months) — includes a full recovery/transition month after race day (July 25, 2027) before the program closes out. Of course, if you are still racing after August 31st, we have options for you. Just let us know! ✓ Fully personalized training plan, built for your goals ✓ Ongoing 1-on-1 coach support through Training Peaks & check-ins, multiple times per week ✓ PLUS exclusive Road to Placid Live events: Kickoff, Race Strategy, and Course Prep sessions ✓ Backed by our in-house Doctor of Physical Therapy — train hard, stay healthy |
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TIER 1 PRICING: MUST COMMIT BY OCTOBER 15: Lock in $200/month equivalent season pricing
$750 down by October 15 (fully refundable within 7 days of signup) — covers Nov · $350 due by December 1 · 7 monthly payments of $128.57 on the 1st of the month Jan 1 – Jul 1: $200/month equivalent season pricing
Not ready yet? Join our FREE Road to Placid Kickoff Livestream Call — Oct 22
TIER 2 PRICING — Join our FREE Kickoff Call on Oct 22nd and COMMIT BY OCTOBER 27th
$800 due at signup (commit by October 27th, fully refundable within 7 days of signup) — covers Nov; $350 due Dec 1, then 7 payments of $135.71 on the 1st of the month, Jan 1 – Jul 1: $210/month equivalent season pricing
After October 27th, our regular rate of $275/month goes into effect.
$750 down by October 15 (fully refundable within 7 days of signup) — covers Nov · $350 due by December 1 · 7 monthly payments of $128.57 on the 1st of the month Jan 1 – Jul 1: $200/month equivalent season pricing
Not ready yet? Join our FREE Road to Placid Kickoff Livestream Call — Oct 22
TIER 2 PRICING — Join our FREE Kickoff Call on Oct 22nd and COMMIT BY OCTOBER 27th
$800 due at signup (commit by October 27th, fully refundable within 7 days of signup) — covers Nov; $350 due Dec 1, then 7 payments of $135.71 on the 1st of the month, Jan 1 – Jul 1: $210/month equivalent season pricing
After October 27th, our regular rate of $275/month goes into effect.
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